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PointsBet has positioned itself strategically for the 2021-22 soccer period following currently being dubbed an Accredited Sportsbook Operator by the NFL. [Image: Shutterstock.com]
Accredited in time for 2021-22 year
Australia-based mostly PointsBet Holdings Constrained has manufactured it on to the National Soccer League (NFL)’s Approved Sportsbook Operator (ASO) roster in time for the start out of the 2021-22 season.
Announced August 19, the milestone will raise PointsBet’s model visibility throughout the broad soccer industry landscape, bolstered by a variety of sponsorship integrations throughout multi-media and electronic assets proprietary to the NFL and its media companions.
Obtain to official NFL data offers the sportsbook operator an supplemental route into improved fan engagement, as its subsidiary PointsBet United states of america continues its statewide expansion into the US skilled sporting activities market.
a cornerstone for PointsBet to supply the fastest and most in depth in-play betting experience”
PointsBet United states CEO Johnny Aitken expressed exhilaration over his firm’s choice as an NFL ASO forward of the new year, which kicks off September 9. Aitken trumpeted that the tie-up “will be a cornerstone for PointsBet to present the speediest and most comprehensive in-enjoy betting knowledge in the environment.”
PointsBet going for major NFL plays
In accordance to the PointsBet push launch, the NFL marriage will augment the brand’s pre-sport charm by way of enhanced in-engage in expertise. The sportsbook’s fastened odds and PointsBetting platform is at the forefront of its objective to deliver the most NFL pre-sport wagering possibilities. Aitken also pointed out the brand will go on to mature its US current market penetration “on a far more seamless and reputable application across each and every client touchpoint.”
Central to PointsBet’s NFL impact is famous quarterback and long term Corridor of Famer Drew Brees. PointsBet appointed Brees — who is transitioning from the gridiron to the push box this period in a new a role with NBC Athletics — manufacturer ambassador previously in 2021. When Brees gives the PointsBet brand name a human deal with, he will also act as bridge involving the currently robust NBC Sports-PointsBet relationship.
Subsequent the appointment as ASO for the NFL, PointsBet can now springboard off NBC Sports’ high quality tv and digital belongings to make further more model awareness in the course of NFL situations.
Widening NFL, US athletics footprint
The addition of the NFL to its roster strengthens the compacts PointsBet previously has in location with specialist soccer franchises and school athletics packages. In September 2020, the Chicago Bears named PointsBet the team’s initially official sports betting associate, giving the world sportsbook operator accessibility to its logos, marks, and mental house.
The Aussie-based operator experienced previously that month inked a partnership offer with the University of Colorado. The gaming, betting, and fantasy sports activities partnership broke new floor, as PointsBet turned the to start with operator to protected a deal with a major NCAA Division-I athletics method.